Author

Ghost Theme

Writing about web development, design systems, and modern CMS architectures.

31 Posts

Testing Post Titles and Newsletter Content on Ghost: What's Actually Possible

A quick, important clarification before anything else: Ghost doesn't have a native, automated A/B testing feature, the kind where you write two subject lines, Ghost sends each to half your list, and automatically picks a winner before sending the rest. If you came here looking for that

Jun 19 · 5 min read

Choosing Fonts and Typography for Your Ghost Theme

Typography is one of those design decisions readers never consciously notice when it's done well, and immediately notice when it's done badly. A site with mismatched fonts, cramped line spacing, or body text that's slightly too small to read comfortably loses readers before they&

Jun 19 · 5 min read

Choosing Fonts and Typography for Your Ghost Theme

Setting Up a Custom Domain and DNS for Ghost (Without Breaking Your Email)

Your Ghost site starts life on a something.ghost.io address, which works fine for testing but isn't where you want to send people once you're actually publishing. Pointing your own domain at it is one of the most important early setup steps, and also one

Jun 19 · 5 min read

Setting Up a Custom Domain and DNS for Ghost (Without Breaking Your Email)

Ghost as a Headless CMS: When and Why to Use Its APIs

Most people encounter Ghost through its own polished frontend: a theme, the admin panel, the whole self-contained publishing experience. What's less obvious until you go looking is that none of that frontend is actually mandatory. Ghost's content, editor, and admin layer are fully separable from

Jun 18 · 5 min read

Ghost as a Headless CMS: When and Why to Use Its APIs

One Ghost Post, Five Formats: How to Repurpose Your Writing Without Burning Out

Most writers massively underuse the posts they've already written. You spend hours on a piece, hit publish once, and move straight to the next thing, while that finished post quietly has another five or six pieces of content sitting inside it, fully written, just waiting to be reshaped.

Jun 17 · 5 min read

One Ghost Post, Five Formats: How to Repurpose Your Writing Without Burning Out

Choosing the Right Ghost(Pro) Plan for Where You Actually Are

Ghost(Pro)'s pricing page looks simple at first glance: a few tiers, a few feature lists, pick one and move on. But the actual decision matters more than it looks like, because picking the wrong plan early either locks you out of features you'll want soon,

Jun 16 · 6 min read

Choosing the Right Ghost(Pro) Plan for Where You Actually Are

Common Ghost CMS Mistakes Beginners Make (and How to Avoid Them)

Every platform has its own set of beginner mistakes, the kind that aren't really anyone's fault, just the natural result of not knowing yet what you don't know. Ghost is generally easier to get right than most CMS platforms, but there's still

Jun 14 · 6 min read

Common Ghost CMS Mistakes Beginners Make (and How to Avoid Them)

Growing Your Newsletter Subscriber List on Ghost: What Actually Works

Writing a genuinely good newsletter is the hard part. Getting people to actually find it and subscribe is a different problem entirely, and it's the one most new publishers underestimate. You can have brilliant content sitting at zero subscribers for months if nobody knows it exists. The good

Jun 10 · 6 min read

Ghost SEO Best Practices: A Deep Dive Into What's Automatic and What's On You

Ghost has a genuinely good reputation for SEO, and unlike a lot of CMS marketing claims, this one mostly holds up. The platform handles a real chunk of technical SEO automatically, no plugins required. But "good technical foundation" and "actually ranking well" are two different things,

Jun 7 · 6 min read

Ghost SEO Best Practices: A Deep Dive Into What's Automatic and What's On You

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